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All businesses have an experience to offer, whether it is a product or a service. Our job is to help create an interest and buzz for what you are providing. Public relations is both an integral facet of a larger communications plan and at times the foundation of a strong brand. In essence, it is a means of giving your company, service or product a credible voice and reputation.
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Although there is much more to an effective PR program than a thick press clippings file, good media relations are usually vital to the success of a client's public relations strategy. New Wave PR has repeatedly shown its ability to build relevant and positive editorial coverage for its clients. The record shows that our clients feature consistently and positively in the national and regional press, on radio and television, in their trade, professional and specialist press, and in the financial media. Our secret - if there is one - is that we work with the media. We provide information which journalists value, which they know is accurate, of real interest, and professionally presented. The result: a strong and healthy media profile for our clients.
Our services include:
- Message development
- Story platform creation
- Customized targeting and placement, including "pitching" of stories to journalists
- Monitoring of blogs, Web sites, online news sources and social networks, as well as traditional media, for opportunities and coverage
- Tracking news stories being developed by journalists to offer client expertise and input
- Development of media materials, including releases, backgrounders, fact sheets, advisories, executive bios, question-and-answer documents and related tools
- Writing of byline articles and opinion pieces
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New Wave PR helps clients introduce products and services and gain momentum for them by using public relations to lead marketing efforts. We support online marketing programs, events, trade shows, conferences, direct marketing, advertising, event marketing and other techniques to help prepare the marketplace for the client's ongoing sales initiatives.
Our services include:
- Product launches and campaigns, incorporating materials, media relations, analyst relations and communications with other key audiences
- Sales-force communications, ranging from brochures and media kits to ad copy
- Creative services for marketing collateral, from print material to Web-site content
- Industry analyst relations, including electronic newsletters for analysts and other online materials, tours of analysts and executive preparation for analyst meetings
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At the corporate level, New Wave PR supports senior leadership, corporate communications, and human-resource units in developing and communicating their key corporate messages, while managing issues effectively to preserve the goodwill and brand equity earned by the organization.
Our corporate communications services include:
- Executive profiling and communication
- Media relations focused on corporate-level features and profiles, including development of written and online materials and story placement
- Speakers bureau to bring company executives to appropriate audiences
- Internal branding and communication for effective employee-relations and shareholder-relations initiatives
- Organization of internal events
- Online and print communications for staff recruitment
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Search Engine Optimization Public Relations (SEO PR) is a blend of search engine visibility and traditional public relations that disperses your organization's messages across the Internet by way of online media outlets and search engines. SEO PR not only helps disseminate your organization's messages, but it also incorporates search engine-friendly communication through techniques such as optimizing copy in press releases, articles, whitepapers, blogs, RSS feeds, websites and more. Our SEO PR services take advantage of the power of the major search engines by focusing on relevant keywords within the content being created and distributed. Special attention is given to the content created to ensure a careful balance between search engine-friendliness and good copywriting.
Our SEO PR services include:
- Extensive keyword and industry research
- SEO PR campaign strategy and execution
- Professional copywriting and copy editing
- Optimized press release creation distribution
- Optimized content creation and distribution
- Detailed reporting and analysis
- Strategic SEO PR consulting
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